Questionnaire

The following questions will be asked to participants, after being shown both the Oven Pride and the Mister Muscle adverts;



Age group

Which advert did you prefer?

Would you buy this product?

Why?

What did you like most about this advert?

Why did you not like the other advert as much?

Did you like anything about the other advert?

If yes, what?

What are your first thoughts about this advert?

Comment on Mister Muscle. (e.g. what do you think about him? etc)

Comment of the male in the Oven pride advert.

Can you associate Mr Muscle to something or someone you know?

Can you associate the male in the Oven pride advert to something or someone you know?

Can you identify to the female in either the Mr Muscle or Oven Pride adverts?




Results will then be analysed.