This will be tested by asking female individulas from two age groups (under 20-25 and over 50) questions to see which product they are more likely to buy, if they have to choose between the two products, and why. The two adverts that will be used are the oven pride advert, and the Mr Muscle advert, (both of which can be found in the post "First comments on Gender and advertising" on this blog). Five females from each age group will be asked.
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